Part of the third wave specialty coffee market, Caveman Coffee is hand picked, wet processed and small batch roasted by a master coffee roaster in Albuquerque, New Mexico. Founders and athletes Tait Fletcher, Keith Jardine and Lacie Mackey all bring something special to create a truly unconventional company.
In 2013, Tait, Keith and Lacie teamed up to create Caveman Coffee Co. and partnered with a specialty coffee roaster that owns their family farm and imports their beans from Colombia.
Each bean is grown under the UTZ certification and Rainforest alliance protocols for sustainability and natural growing practices. No pesticides are ever used on the plants, and they are watered by nature alone. They are hand picked, only when ripe, and wet-processed for drying. This process produces the highest quality dried beans for roasting. It preserves the natural flavors and nutrients while cleaning the beans from the fruit and preventing molding and bitterness. The Caveman team imports the beans and roasts them with a master roaster, who is one of the best in the world. This process — from growth to roast — produces an unbelievably smooth coffee that is never burnt and maintains the best nutrients for the consumer. Caveman routinely tests it’s products for food safety to ensure the highest standards are continually met.
In addition to coffee beans, Caveman offers 100% coconut MCT oil (a refined coconut oil), green tea, apparel and brewing products. In 2014, we launched a line of Cold Brew products that currently includes a 22 oz. Cold Brew Concentrate and an 8 oz nitrogen Cold Brew in a can. In addition, the cold brew products are provided in larger gallon jugs and 15.5 gallon kegs to retail locations and restaurants.
The Owners and Faces of Caveman
Tait Fletcher is a SAG award winning actor and has recently appeared in Breaking Bad, Jurassic World, John Wick, The Equalizer and many more. He is an accomplished MMA fighter and BJJ Black Belt. Taits career also includes being a professional stuntman. He owns a successful gym in Santa Fe, NM that offers CrossFit and 10th Planet Jui Jitsu programs. He is an investor in Nuevo Cerveza, Bloody Maria and the successful chain of Concrete Cowboy bars in Texas.
Keith Jardine is a World Champion UFC fighter. He is one of the most recognizable faces in the MMA world, known as “Keith the Mean Jardine.” He is a professional stuntman and actor and can be seen in such blockbusters as Inherent Vice, John Wick, Maze Runner, Breaking Bad and many more. He also owns a hot yoga and functional movement gym in Albuquerque called Hot Yoga Infusion. His personal experience with training and nutrition are at the foundation of the Caveman Coffee’s company values.
Lacie Mackey is a professional stunt trainer and CrossFit athlete. She currently trains Hollywood’s leading actors and actresses to prepare for high action stunts on camera. She competed in the Southern California CrossFit Games Regional twice and was on a 2011 team that went to the CrossFit Games. She is very integrated in the CrossFit community world ide through her business travels and time competing. She has a background in business marketing and has created and run national programs for Fortune 500 companies over the last 10 years. She applies this experience to Caveman operations.
The caveman team utilizes its partner system to produce the best products on the market. Sustainably sourced products that are clean grown and processed make up our product line. From the beans to the cacao and MCT, all our products are from farms and manufacturers that we have met and believe in.
Caveman utilizes leaders outside of the company for nutrition and business advice. Business Partners at Onnit Labs have helped secure the best business practices and logistical management. Nutrition advisors such as author and scientist Robb Wolf and the leading athlete dietician Mike Dolce continually participate in Caveman product research and development. The Specialty Coffee Association has provided invaluable seminars and learning options for new industry practices and policies.
Why Pirate Life?
We are often asked what the meaning is behind the whole "Pirate Life” thing.
We believe in personal responsibility. This means not living the average, helpless life, with average health and a slow decline into accepted sickness. The foundation of health can be broken down into focused nutrition and fitness. What the general medical industry considers "healthy" is beyond sub-par. We encourage you to "Pirate Your Life Back," by going far beyond average, and striving for the healthiest, most vibrant person you can be. This requires education and awareness, as well as a ton of self motivation and effort. You will also have to go against what other people are comfortable with and surely beyond some of the things you are comfortable with. This is living the Pirate Life: A life uncommon and quite a bit against the grain. The payoff is real confidence, real physical and mental health, and the most vibrant life you can live.
So are you a Pirate?